About Blakes Army

About Blakes Army


The primary goal of Blake’s Army Limited is to raise much-needed funds for research into improved treatments and cures for bone marrow failure syndromes. The secondary goal is to financially support families who are affected by bone marrow failure.

Our fundraising

We raise funds through:

  • business support
  • donations from individuals
  • the annual Blake’s Army Awards & Gala Fundraising Night.

Approximately 70% of our net profit is directed to Maddie Riewoldt’s Vision to help the organisation fund vital bone marrow failure research. 

Approximately 20% of our net profit is set aside to assist families affected by bone marrow failure in a similar way that charities such as Red Kite and Canteen do for families affected by cancer.  

Approximately 10% of our net profit is put into a “future fund” to ensure the charity’s continuation.

Blake’s Army Limited is lean in its operation and currently 100% volunteer based, which means a very high percentage of funds raised will reach expected targets.

Maddie Riewoldt’s Vision

Maddie Riewoldt was just 26 years old when she died of aplastic anaemia. She fought the illness for five years, during which time she endured several bone-marrow transplants, hundreds of blood transfusions and various other invasive treatments. 

Maddie didn’t want anyone else to go through what she did. In 2015, her family established Maddie Riewoldt’s Vision as her legacy. The aim of the organisation is to fund the research required to develop new treatments and cures for bone marrow failure syndromes.

Maddie Riewoldt’s Vision has so far raised over $10 million and supported more than 30 medical research projects in partnership with medical research institutes, hospitals and universities across Australia. 


Find out more about Maddie Riewoldt’s Vision.



Founder & Director
Blake’s Army Limited


Director, Legal Conformance
Blake’s Army Limited


Director, Program Architect
Blake’s Army Limited


Director, Fundraising Concepts
Blake’s Army Limited


Director, Fundraising Execution
Blake’s Army Limited


Director, Program Content
Blake’s Army Limited

Michael Coker

Director, Blake’s Army Limited

Justin Thompson

Director, Blake’s Army Limited

Key supporters

Justin Langer Australian Cricket Legend

Craig Tiley CEO of Tennis Australia

Lauren Jackson Basketball legend

Lydia Lassila Olympic gold medallist (freestyle aerial skiing)

Hamish McLachlan Channel 7 sports presenter

Aaron Finch Captain of Australia in the 2021 T20 Cricket World Cup

Craig Lambert Former Richmond and Brisbane AFL player and GWS Giants welfare manager

Ben Johnson 2010 Collingwood Premiership hero & ANZAC Day medallist

Liam Pickering Former AFL player & high-profile player manager

Tim Tszyu Professional boxer & gym manager at Tszyu Boxing Academy

Nick Maxwell 2010 Collingwood Premiership captain

Pat Rafter Former world no. 1 tennis player

Toby Greene AFL firebrand & GWS Giants co-captain

Michael Coker Principal at Piper Alderman (legal firm)

Dale Thomas 2010 Collingwood Premiership star

Leigh Montagna St Kilda Football Club legend

Leigh Ericksen Managing director of Stoke Design

Company details

ABN: 78653877573

ACN: 653 877 573

Blake’s Army Limited is an Australian registered health promotion charity endorsed to access the following tax concessions:

  • GST concession
  • income tax exemption
  • FBT exemption.

Blake’s Army Limited is also endorsed as a deductible gift recipient (DGR), which means all donations of $2 or more are fully tax deductible.

These credentials can be verified by visiting the Australian Business Register.